RED EARTH MANAGEMENT PTY LIMITED ABN 94 167 417 969, trading as Red Earth Real Estate
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Red Earth Real Estate respects your privacy and is committed to managing your personal information responsibly and in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, hold, use and disclose your personal information in connection with our real estate and property management activities, and when you interact with us online, in our office, or at inspections.
This Privacy Policy is available on our website, at our office, and can be provided at open homes, auctions, or upon request.
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1. What is Personal Information? Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable. This may include sensitive information where relevant.
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2. What Personal Information We Collect Depending on your interaction with us, we may collect: • Name, address, email, phone number • Proof of identity (driver licence, passport, date of birth) • Property ownership details • Tenancy, rental history, or employment information • Financial information provided in applications • Solicitor, conveyancer, or legal/financial representative details • Video, audio, or photographic data (CCTV or virtual inspections) • Information submitted via website forms, enquiries, or marketing interactions • Information collected automatically via our website (cookies, IP address, browser type, analytics) We only collect information necessary for our functions as a real estate agency and in the nature of our dealings with you.
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3. How We Collect Your Information Directly From You We collect personal information when you: • Enquire about a property • Attend an open home or auction • Submit a tenancy application • Request a sales or rental appraisal • Complete online forms or interact with our website or social media • Participate in surveys, competitions, or promotions • Communicate via phone, email, or meetings From Other Sources (Where Reasonably Necessary) We may also collect information from: • Your authorised representatives • Previous property managers, landlords, employers, referees • Public sources (e.g., Land Registry services) • Service providers (valuers, tradespeople, insurers, contractors, ID verification providers) • Digital marketing providers, CRM systems, and analytics platforms • Government authorities where lawfully permitted
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4. When We Are Required or Authorised by Law to Collect Information We may be required to collect and disclose personal information under laws including: • Property and Stock Agents Act 2002 • Residential Tenancies Act 2010 • Strata Schemes Management Act 2015 • Taxation, anti-money laundering, and record-keeping legislation
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5. Why We Collect, Use and Disclose Personal Information Property Management • Verifying identity of landlords and tenants • Processing rental applications • Advertising rental properties • Preparing tenancy agreements • Managing inspections and maintenance • Collecting rent and issuing statements • Liaising with contractors and stakeholders • Complying with legal obligations Sales • Verifying vendors and purchasers • Marketing and promoting properties • Conducting inspections and auctions • Managing sales from appraisal to settlement • Preparing reports and documentation • Liaising with conveyancers and financiers • Meeting compliance obligations General Operations • Responding to enquiries • Client relationship management • Fraud prevention and quality control • Internal training and auditing • Business improvements • Marketing (unless you opt out) • Providing information about similar services or properties ⸻ Automated Decision Making (ADM) We may use technology to assist with: • Buyer and tenant follow-up campaigns • Website behaviour tracking • Automated email responses and marketing journeys These systems assist operational workflows but do not make decisions that deny tenancy, services, or legal rights without human involvement.
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6. If You Do Not Provide Personal Information If required information is not provided, we may be unable to: • Process a tenancy application • Verify ownership for sale or leasing • Register you for auction • Permit property inspection attendance • Act as your agent • Provide requested updates or services
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7. How We Share Personal Information We may disclose your information to: • Staff and related entities • Valuers, tradespeople, inspectors, and marketing providers • Solicitors, conveyancers, accountants, mortgage brokers • Government authorities (e.g., NSW Fair Trading, ATO, Land Registry) • Insurers and claims assessors • Property data providers and CRM software providers • Debt collection agencies (where necessary) • IT service providers and cloud hosting providers • Other agents in conjunction or co-listing arrangements • Third parties you authorise We do not sell personal information.
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8. Overseas Disclosure Our CRM systems, advertising platforms, email services, and cloud storage providers may store or process information overseas, including but not limited to: • United States • European Union • Singapore • Other jurisdictions used by global service providers We take reasonable steps to ensure overseas providers comply with Australian Privacy Principles.
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9. Direct Marketing & Opt-Out We may use your information (excluding sensitive information) to: • Notify you of services or listings • Send newsletters and market updates • Provide personalised digital advertising You may opt out at any time by: Email: enquiries@redearth.biz Or by using unsubscribe links in communications.
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10. Accessing or Correcting Your Information You may request access to, or correction of, personal information we hold by contacting our Privacy Officer. Proof of identity may be required. In limited cases, a reasonable administrative fee may apply. To request a Personal Information Request Form, email: enquiries@redearth.biz
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11. Privacy Complaints If you believe your privacy has been breached, please contact: Privacy Officer Red Earth Real Estate [INSERT POSTAL ADDRESS] Email: enquiries@redearth.biz Phone: 0488 881 377 We will acknowledge your complaint within two business days and aim to resolve it promptly. If you are not satisfied with our response, you may contact: Office of the Australian Information Commissioner Website: www.oaic.gov.au Phone: 1300 363 992
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12. Information Security Red Earth Real Estate takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure, including: • Secure password-protected systems • Firewalls and antivirus protection • Restricted staff access • Secure record disposal • Staff training on privacy obligations However, no internet transmission is completely secure.
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13. Website Data, Cookies and Analytics Our website and digital platforms may use: • Cookies • Web beacons • Analytics tools • Device and browser tracking • Session logs and security monitoring These assist in improving website performance, personalising content, and supporting marketing activities. You may disable cookies via your browser settings, though functionality may be affected.
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14. Changes to This Policy We may update this Privacy Policy from time to time. The updated version will be published on our website and made available at our office.
